Started reading: 9th April 2010
Finished reading: 29th November 2010
This is an interesting read, and I’m not quite sure how to rate or review it. On the one hand, the life that Ferris describes is inspirational. A business which provides perpetual revenue with minimal involvement is the stuff of dreams. With such a “muse”, I could find myself very happy. I would have time to pursue my interests: archaeology, history, travel, non-profit work, scientific inquiry, open source development, etc. without the fear of financial destruction.
Unfortunately, in his rush to sell us the perfect life, Ferris leaves out a lot. For one, he forgets to mention that product development requires a great deal of hard work and an equal share of luck. In his endeavors, Ferris has been very lucky. But most will not enjoy the same success. That is the law of the marketplace.
Regardless of the snake-oil undertones, however, there is a great deal of good advice here. The chapters dealing with advertising and promotion, in particular, got me thinking about products I could develop and places I might be able to market them. And the advice on reducing distractions (email, you are evil), are solid.
In short, the book is interesting, but insufficient. But it can be a valuable place to begin your entrepreneurial investigations. There are many other titles that can build on the same principles, and if you are consistent, you might find that they agree with you. Maybe a true “muse” might never happen, but just about everyone could stand to benefit from a solid second source of income.