| October 25, 2011 2:57 pm

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it. They just saw something. It seemed obvious to them after a while.

That’s because they were able to connect experiences they’ve had and synthesize new things. And the reason they were able to do that was that they’ve had more experiences, or they have thought more about their experiences than other people.

Unfortunately, that’s too rare a commodity. A lot of people in our industry (technology) haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with linear solutions without a broad perspective on the problem. The broader one’s understanding of the human experience, the better design we will have.

— Steve Jobs, Wired, February 1995

via Swiss Miss via Brain Pickings

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